Significats is a love letter to Catalan.
By making a tribute to the most beautiful words of this language through a communication project that encompasses both a visual and interactive experience, we want to show the beauty of Catalan.
From a series of static, dynamic and interactive visual pieces, Significats plays with visual poetry to explore emotions that convey the chosen words, by focusing only on the expression of the word itself, one font family only and with the combination of two colours (black and white). With these parameters set, the project plays only with shapes, composition and interaction to synthesize the meaning of a particular word.
Catalan, the language we use to dream and love, is often eclipsed in everyday life. With this project, we want to reclaim the beauty of Catalan, by helping understand its sonority and musicality in an emotional way that goes beyond the word itself.
We have created Significats to build awareness of Catalan and encourage its use, bringing to the public the most beautiful words of our language.