‘Orwell’ is a product system that offers identity privacy on social media created by Sergio Garcia. The products interact easily being the first physical and “wearable”, and the second digital. It uses an online platform already established as the virtual space to work. At the same time, it makes users aware of the problems associated with the lack of decision-making power when their image appears in an online publication or when they post images of other people, with or without their knowledge.

Part of the project is the symbol or logo called ORWELL, which is placed on the clothing as a print or patch. The second part is ORWELL_NOISE, a digital tool created with Facebook’s Spark AR that recognizes the symbol when it appears on camera and hides the user’s face with a virtual face mask. With this project, people can communicate their desire not to appear in online publications of others through the clothes they wear, it is a way to dress “online” privacy. Project in collaboration with Adidas.

Elisava, Barcelona School of Design and Engineering, promotes education, knowledge and research in the fields of design, engineering and communication. With more than 50 years of experience, it has trained more than 17,000 students and has established itself as one of the world’s leading schools. The school collaborates with companies, institutions and NGOs of international prestige to offer a university education that prepares students to face current and future challenges. Elisava trains expert professionals with the ability to design and create products, services and environments that improve society.


Elisava