This project consists of the development of the graphic design and packaging for the entire range of products of Henna Morena brand. In it, the information of each product is presented in a hierarchical and visual way to highlight the values of the brand itself as well as to be clear in the message of each product. The main objective is that the packaging works as a way to transport the user to the different landscapes in which the origins of the brand are inspired. In such a way that when holding any of the products, the user gets an olfactory as well as a visual experience. On a technical level, the packaging consists of a single sheet of paper, which is folded to cover the entire product. To avoid wasting paper, we put a lot of care in adapting each package to its product. Client Henna Morena / Project Manager & Copy Freelance & Co., Imma Padilla

P.A.R is a design studio based in Barcelona. It designs responsibly, providing lasting solutions and avoiding the need for constant redesigning that involves unnecessary consumption, so their projects are as long-lived and sustainable as possible.


P.A.R