Digital Dark Food

Martí Guixé

Featured Professional

Digital Dark Food

Martí Guixé

Bio

Martí Guixé (Barcelona 1964) Formed in Barcelona and in Milan as an interior and industrial designer. In 1994, living in Berlin, he formulated a new way to understand the culture of products. Guixé started to exhibit his work in 1997, work that characterizes on the search for new product systems, the introduction of design in food ambits and presentation through performance. His non-conventional gaze provides brilliant and simple ideas of a curious seriousness.

He is based in Barcelona and Berlin and work as a Designer for worldwide companies. Recent publications: On Flower Power, Corraini Edizioni, 2019 (ISBN 978-88-7570-799-6), Transition Menu, Corraini Edizioni, 2013 (ISBN 978-88-7570-392-9), Martí Guixé, Food Designing, Corraini Edizioni, 2010 (ISBN 978-88-7570-249-6), Martí Guixé Cook book, Imschoot Publishers (ISBN 9077362045) and Don´t buy it if you don´t need it. All Marti Guixe´s Camper Commodityscapes. (ISBN 13 84 609 9135 0). Exhibitions at MoMA (New York), MuDAC (Lausanne), MACBA (Barcelona), La Galleria Nazionale (Rome) and Centre Pompidou (Paris). Ciutat de Barcelona Prize, 1999 and National Design Prize of the Generalitat de Catalunya 2007. Since 2014 professor of Food Design in the Scuola Politecnica di Milano, SPD.

other projects and exhibitions

Recent exhibitions
2020 Food by Martí Guixé @maxxicasamondo | Maxxi Digital Exhibition | Rome
2020 Serial Eater. Food Design Stories | Collective exhibit | Grand-Hornu
2019 Digital DARK Food | Juan Naranjo Galería de Arte & Documentos | Barcelona
2019 On Flower Power | Exhibition | La Galleria Nazionale | Rome

Recent projects
2020 Food Ideas | SPD | Milan
2020 Intuitive Brochure | La Galleria Nazionale | Rome
2020 Exit World Map | Here Is Martí, The Personal Globe | Palomar | Florence
2020 Sala delle Colonne: new membrane pattern flooring | La Galleria Nazionale | Rome
2019 Beer Mug | Estrella Damm
2018 Trans-natural shop | OGR | Turin
2018 DZTrojan | Damm | Barcelona

Recent lectures / workshops / jury

2020
Jury member of the Premios Professional Edition. Elisava, Barcelona
Jury member of JOOP. Japan Olive Oil Prize, Tokyo
Jury member of the ADI Cultura FAD prize. Barcelona
Professor in the master of Food Design at the SPD, Milan

2019
Today at Apple, Apple shop Milan
Professor in the master of Food Design at the SPD, Milan
Speaker in the Elisava Food Design Forum, Barcelona
TIME. Debate at La Galleria Nazionale, Rome
Lecture and forum discussion in the International Food Design Forum. East China Normal University, Shanghai

2018
Lecture in Food Friction Art Research conference, Arnhem
Jury member of the Madrid Design Festival award, Madrid
Jury member of the GRAFFICA premios, Valencia
Lecture and masterclass in MAK Future Lab. Vienna Design Week
Pannel discusion in Food Revolution 5.0, Kunstgewerbemuseum Berlin
Professor in the master of Food Design at the SPD, Milan
Lecture at the Bocuse d’Or Europe OFF, Fondazione Sandretto Re- Rebaudengo, Torino
Lecture and panel discusion in Talking Pictures, New York Rights Fair, Parsons School of Design, New York.
Lecture in Wilde, Welt, Wald Festival. BBM, Unbesandten, Germany
Key note speaker at Design Principle and Practices 2018 Edition, Elisava, Barcelona
Workshop in the Free University of Bolzano
Lecture at the Madrid Design Festival
Lecture at Kunsthochschule Kassel

Recent books
2019 On Flower Power | Exhibition Catalogue | Corraini Ed.
2019 Face Book Box | Corraini Ed.
2018 Social Movement Design Book | Corraini Ed.

Prices
2018 Design prize, Madrid Design Festival
2017 Graffica prize, spain
2016 Culture finalist ADI AWARD
2014 Architecture FAD International Award
2011 Innovative Media Prize and Special Prize for Innovative Marketing at Vuoden Huiput Awards Finland
2011 Design PLUS ISM
2010 3rd Prize Gourmand World Cookbook Awards, Paris
2007 National design Price of the Generalitat de Catalunya
2006 Honorable mention to FoodBALL, Travel and leisure design award, USA
2004 Design Plus award. Frankfurt Ambiente.
2004 Useful and Agreeable design award, Vancouver, Canada
2003 1st price Expohogar.
1999 Ciutat de Barcelona Design Prize
1985 INFAD medal of interior design

Contact

I presented Digital Food in the exhibition Food Revolution 5.0 at KGM Hamburg in 2017, and in so doing completed a personal project on food design that began in the mid 1990s and was first exhibited in 1997, with SPAMT at Galeria H2O in Barcelona

In the ensuing years, I have continued to research the topic and to update my ideas of food as a designed object in light of new technologies. The designed edible object has arguably found its ideal medium in additive manufacturing machines, commonly known as 3D printers, and takes on its ideal form in the speculative project DIGITAL FOOD, in which an algorithm analyzes personal data to create a product whose nutritional qualities are created independently of taste, colour, texture or form. The digital food objects are tasty, ergonomic, personalized and free from the burdens of tradition, cooking and most importantly, agriculture. It is the perfection of food. 

There is also a secondary effect: Not only does perfect food separate from nature but the mind separates from the body. With the perfect diet, the body loses all feeling and disappears. And so the subversive project Digital Dark Food tries to compensate for this deficit by recognizing and reappropriating the body.

Digital Dark Food is a misuse of the technology proposed in Digital Food. Edible objects are created that taste, smell and feel good, but whose principal effects are to provoke bodily experiences, forcing the diner to feel the body itself. The effects are inoffensive and temporary: hunger, fullness, nausea, hiccups, illness, diarrhea, indigestion, flatulence, acid, headaches, allergies, itchiness, sweat, tremors and cramps.

Digital Dark Food

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Get to know the professional better by checking his IG account @martiguixe